Social Media

You have something worth saying.

social media should help you say it - not eat your week.

Somewhere along the way, it stopped being fun.

Everyone told you that you need to be on social media. Show up consistently. Post every day. Beat the algorithm. And so you tried - and somewhere between the content plans and the caption writing and the wondering if any of it is actually working, you lost a bit of the joy of what you actually do.

Here's what I believe: social media is a tool, not a job. It should serve your message, build a community and your business - not the other way around. You don't have to become a content machine to do good work.

I help founders who have a genuine message to share get the social media side working properly - whether that's a light-touch audit and a fresh approach, or handing the whole thing over so you can get on with the work you love.

What I bring to it

I'm Meta-certified as a community manager, CIM-qualified in social media management, and trained in psychology-driven social media marketing through the Two Lauras' Social PRF programme. That last one matters more than it sounds - it means I understand why people engage, share and buy on social, not just how to post more often.

I also understand the social media guidelines that apply to healthcare and regulated professionals - so if you work in health, wellness or a regulated sector, you are in safe hands.

Where I am strongest

My deepest experience is in Facebook and Instagram - pages, groups, and community management.

I also have good working knowledge and client experience across:

LinkedIn - business page management and content support. Note: managing someone's personal LinkedIn profile on their behalf is against LinkedIn's Terms of Service. I can support your content and strategy, but you will post on your personal profile yourself

TikTok - management and content

YouTube - strategy and content direction

Blogging and long-form content that feeds your social presence

Not sure which platform is right for you? That is one of the most common questions I get - and the honest answer is that it depends on who you are trying to reach, how you want to show up, and how much time you realistically have. A strategy session or audit can help you work that out properly.

The spectrum of support

Light Touch

  • Surface audit - a clear picture of what is working, what is not, and what to change

  • Platform strategy - which platforms, what content, how often, and why

  • Content ideas and direction - a framework to work from rather than a blank page

  • Training on specific elements - scheduling, engagement, analytics, guidelines

  • Time-tightening - making social media take less of your week without losing impact

  • Social media and brand guidelines documents

Full Social Media Management

Working to an agreed strategy, I take on the full running of your social media - content creation always in your voice, scheduling, proactive and reactive engagement, campaign planning, monthly reporting and community management.

Full social media management starts from £1,000 per month. Everything else is scoped to what you need.

Want to stay more hands on but supported? That's what the light touch services are for.

"Social media is often the full-time job no-one signed up for.

Let's change that dynamic"

A note on healthcare and regulated sectors

If you work in health, wellness or a regulated profession, social media comes with extra responsibilities. I understand the guidelines that apply to healthcare professionals on social media and can make sure your content stays on the right side of them - without losing all the personality.

"Your support with everything has been fabulous. You are always so helpful and enthusiastic when I contact you, and it really means a lot to someone who is completely new to all of this."

GP & Specialist - Healthcare Sector

Ready to figure it out?
Whether you want a fresh perspective, some training, or someone to take the whole thing off your hands - get in touch and let's talk about what would actually help.

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