About

If you're here, you're curious. Good. Let's make this worth your time.

Nobody really enjoys talking about themselves.

It's a bit like standing in a line in PE, waiting to be picked for a team. Even if you're good, it feels awkward. So here's what I'll say instead:

I'm a creative problem-solver and digital strategist. I spot problems before they fully arrive and work out the best routes around them to allow ideas to grow. This served me well in the days of paper maps, managing groups of children, and the kind of schedules and deadlines you can't move. It serves me now in helping founder-led businesses - the ones doing work that matters - get their digital sorted and flowing before it becomes another full-time job you didn't sign up for.

I still haven't worked out how to keep houseplants alive.

(I'm working on it.)

Hi, I'm Emma.

A trained creative and digital strategist, backed by marketing qualifications and over two decades of real-world experience.

I've taken products from zero to best seller, run campaigns noticed by national press, TV and celebrities, built thriving communities, and helped founders free up their time to do the work they actually love.

But the bit I love most? The moment the world gets a bit brighter - when founders doing work that matters reach the people who need them. I know that moment from both sides. It's golden.

Based in a beautiful semi-rural corner of the UK, I work with people who feel the same - they want their digital sorted so they can get back to the work that matters, the life they're building, or simply the walk they've been promising themselves all week.

The story so far.

Starting out

I started my first business over 20 years ago - dual trained in tech alongside my degree, wearing every hat, learning every lesson. That included an HMRC training day, a full business intensive with Business Link, and the kind of education you only get from doing it yourself.

My business grew and ran to capacity for many years.

Going deeper into digital

I ran a second business specialising in digital - copywriting, blogging, working alongside health, wellness and creative brands in a PR-adjacent world. It taught me what good brand communication actually looks like. And what happens when it goes wrong.

The pivot

Then came Covid, motherhood, and a son diagnosed with multiple severe food allergies, eczema and asthma. I needed to rebuild around my family. So I did - upskilling on night feeds, reshaping my offer, and discovering that the skills I had spent years building were exactly what a new kind of client needed.

The allergy clinic chapter

That path led me to become Director of Digital Marketing and Social Media for an allergy clinic - their first hire. I helped them build their community, their systems and their digital presence as they grew into something much bigger. It's some of the work I'm proudest of.

"The moment the world gets a bit brighter - when founders doing the work that matters reach the people who need them."

That's why I do this.

The experience to nurture your business.

The qualifications to back it up.

Associate of the Chartered Institute of Marketing. Committed to CPD. Educated to postgraduate level.

Some of my affiliations and training;

"Your support with everything has been fabulous. You are always so helpful and enthusiastic when I contact you, and it really means a lot to someone who is completely new to all of this."

GP & Specialist - Healthcare Sector

You're doing good work. Let's figure out how to make the digital a little easier.

Work with me

Get in touch