Allergies & Atopic Conditions
Where lived experience and specialist knowledge meet.
This one is personal.
Parenthood changes you in ways you can't predict. What I didn't expect was becoming mum to a wonderful boy very quickly diagnosed with severe eczema, multiple serious food allergies and asthma. The years that followed - the hospital visits, the specialist immunotherapy appointments, the constant vigilance, the carrying of lifesaving medication - made me acutely aware of how many businesses, services and spaces make life harder than it needs to be for allergy families. And how many don't even realise it.
Most of the time it doesn't take a huge operational overhaul. It takes a question. A line on a website. A small addition to a booking confirmation. Things that cost almost nothing and mean everything to the parent trying to keep their child safe and included.
What I bring to it
My lived experience, combined with my background in digital marketing and time working directly with specialist allergy and immunology clinics, gives me a perspective few digital marketers have. I've spoken at the Anaphylaxis UK business symposium on allergy awareness for the food and hospitality industry, and been interviewed on BBC Radio on allergy-related topics.
I work with:
- Healthcare professionals and specialist clinics - allergy, immunology, atopic dermatology and associated fields - who need their digital presence to be compliant, human and effective
- Businesses in food, hospitality, events and consumer sectors who want to be genuinely allergy-aware and communicate that clearly
- Any founder who wants a second pair of eyes that understands this community
I also carry this awareness into all my work
because the allergy community is close-knit and proactive, and businesses that get inclusion right see the benefit.
What I don't do: crisis management or medical advice. I know my lane and I stay in it. Within that lane - digital strategy, content, community and communications - I bring a depth of understanding that goes well beyond most.
"Every allergy parent wants the same thing: for their child to be safe, and included."
When businesses understand this, everyone navigating allergies - child or adult - feels it.
It's often simpler than you think
Being allergy-aware rarely means overhauling your business. More often it's a handful of small, thoughtful changes:
Clear, easy-to-find allergen information on your website and menus
A simple line in your booking form inviting guests to share dietary or medical needs
Content that acknowledges allergy families rather than leaving them to guess
Staff and systems ready to respond calmly when someone discloses an allergy
Thinking about inclusion across the whole experience, not just the food
Small things. But to the family deciding whether they can safely book, attend or buy, they're everything.
Some of my affiliations and training:
"Your support with everything has been fabulous. You are always so helpful and enthusiastic when I contact you, and it really means a lot to someone who is completely new to all of this."
GP & Specialist - Healthcare Sector
Ready to talk?
If you work in this space, or want to make sure your business is genuinely allergy-aware, inclusive and welcoming, get in touch.
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