Digital Strategy & Systems

Doing Good Work is not enough if the digital side of your business is working against you.

Brilliant at what you do. Let down by the digital.

A lot of the founders I work with are brilliant at what they do. They have a clear offer, a genuine message, and clients who love them. What they often don't have is a digital infrastructure that matches. The CRM is a mess, the funnel was built in a rush, the email list is sitting there unused, and the tech stack has grown into something nobody fully understands any more. Meanwhile emails pile up...

I help you step back from the chaos, work out what you actually need, and build or rebuild the systems that let your business run properly. Not more complexity - cleaner foundations.


The tech should serve the business. Not the other way around.

What I bring to it

As a certified business strategist and CIM-qualified digital marketer, I understand both sides of this - the strategic picture and the practical build. I don't just advise on what you need. I can build it too. That combination is rarer than it sounds.

My hands-on platform experience covers GoHighLevel, Kartra and ThriveCart - the tools many founder-led businesses are either already using or seriously considering. I understand how they connect, where they conflict, and how to make them work together properly.

I've worked as Director of Digital Marketing inside a founder-led business - their first hire - building their CRM, their systems and their digital presence from the ground up as they grew into something much bigger. I know what good digital infrastructure looks like from the inside, and I know what happens when the foundations aren't right.

Where I can help

  • Digital strategy - a clear plan for how your online presence supports your business goals

  • CRM setup and management - GoHighLevel, Kartra, or your platform of choice

  • Funnel design and build - lead generation, nurture, sales and onboarding flows

  • Email marketing strategy and setup - list building, sequences, campaigns

  • Tech stack review - working out what you need, what you don't, and how to connect it all

  • Automation that reduces manual work without losing the human touch

  • Systems and processes for content, communications and client management

  • Customer journey mapping - how people find you and what happens at every step after that

  • Director of Digital Marketing - strategic oversight without the full-time hire

This might be for you if

You're building from scratch

  • You're setting up your digital infrastructure for the first time and want to do it properly
  • You don't know which platforms and tools you actually need
  • You want someone to make the decisions with you, not just hand you a list of options
  • You need a strategy first, not just a tech setup

You're already set up but it isn't working

  • You've invested in tools and platforms that aren't actually working together

  • You're doing too much manually because the automations aren't right

  • You're growing and the systems you started with can't keep up

  • You want a trusted expert on your side, not a junior VA following a checklist

Strategy decides where you're going. Systems get you there - calmly, and without costing you your evenings.

That's what I help you build.

Strategy first. Always.

The biggest mistake I see is founders buying tools before they have a strategy. A CRM you don't know how to use is an expensive contact list. A funnel built without a clear customer journey is just a series of pages. A tech stack that nobody understands is a liability, not an asset. I always start with the strategy - what you're trying to achieve, who you're trying to reach, and what the simplest possible system looks like to get you there. Then we build it. In that order.

Some of my affiliations and training;

"Your support with everything has been fabulous. You are always so helpful and enthusiastic when I contact you, and it really means a lot to someone who is completely new to all of this."

GP & Specialist - Healthcare Sector

Ready to figure it out?

Get in touch to talk through where you are and what needs to change.

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