Memberships & Community

Community is everything.
A Great one doesn't happen by accident. Let's build yours to last.

A community is only as strong as the experience inside it.

A membership or community is one of the most powerful business models there is. Recurring revenue, real relationships, and a group of people genuinely invested in what you do.

But in 2026, building and keeping a community that works is harder than it was even a few years ago. AI-generated content has flooded every platform. Subscription fatigue means your members are making harder choices about where their money and attention go. The trust economy has shifted - people don’t just want content, they want connection, results and somewhere they actually feel part of something.

I help founder-led membership businesses build communities that hold. The kind where members stay, engage and tell others about it - not because you're posting more, but because the experience feels right from the inside out.

What I bring to it

I'm a Meta-certified community manager, CIM-qualified digital marketer, and trained in psychology-driven social media marketing through the Two Lauras' Social PRF programme. As a certified business strategist, I also understand the business model behind the community - not just the content. Retention, churn, revenue structure, member value - these matter as much as engagement rates.

On the operational side, my hands-on platform experience covers Meta (Facebook and Instagram), GoHighLevel, Kartra and ThriveCart. I'm comfortable picking up other platforms - Kajabi, Skool and similar - where the community lives.

I've built and grown communities from the ground up - including a large healthcare support community - and I've facilitated the harder, quieter work of keeping communities alive after the initial spark fades. Course cohorts, creative arts groups, communities that formed around a shared experience and needed someone to help them keep going. That transition point is where most communities quietly die. It doesn't have to.

I'm also an active member of multiple communities myself - which means I see this world from both sides. I know what good feels like from the inside, and I know exactly what makes someone quietly disengage.

The balance between what your members need, what you've promised, and what you can actually sustain in terms of time, energy and resource - is the thing most community strategies miss. Getting that balance right is what I help you do.

Where I can help

  • Meta (Facebook and Instagram), GoHighLevel, Kartra, ThriveCart, and more

  • Onboarding sequences that welcome members properly and get them to their first win quickly

  • Community rules, guidelines and compliance documents - the foundations most communities don't build until something goes wrong

  • Community sentiment and feedback analysis - understanding what members actually think and feel

  • Customer journey and user experience mapping - from first click to active, loyal member

  • Friction point audit - identifying exactly where members disengage and why

  • Engagement strategy - what to post, when, and how to build genuine connection

  • Escalation frameworks - what happens when things get difficult, because they will

  • Automations that handle the admin so you can focus on the people

  • Launch support for new memberships or new tiers

  • Community continuation support - keeping momentum alive after a course, event or shared experience

This might be for you if

You're launching

  • You want to get the platform and experience right from the start - not patch it later

  • You need onboarding that makes members feel genuinely welcomed, not just processed

  • You want community guidelines and a clear strategy in place before you open the doors

  • You're thinking about the member journey from day one, not as an afterthought

You're already live

  • Your content output is exhausting you and you're not sure it's working

  • Your community is quieter than you'd like and you don't know why

  • Members are churning and you need to understand where the friction is

  • You need systems and processes so the community doesn't run entirely on your energy

"A community isn't just content. It's culture, trust and the right conditions for people to stay."

That's what I help you build.

Every community is different

A business community runs differently to a medical support group. A lifestyle coaching community has different dynamics to a creative arts network. A course cohort needs different thinking to a long-term membership. Healthcare communities carry additional responsibilities - guidelines, compliance, appropriate boundaries and escalation management - that require a specific kind of understanding.

Whatever your community, the foundations matter: clear rules, a real strategy, a mapped member journey and the boundaries that protect both your members and you. Most communities don't have these until something goes wrong. I help you build them before they're needed.

Some of my affiliations and training;

"Your support with everything has been fabulous. You are always so helpful and enthusiastic when I contact you, and it really means a lot to someone who is completely new to all of this."

GP & Specialist - Healthcare Sector

Ready to figure it out?

Get in touch to talk through where you are and what you need. This might start as a Figure It Out session to get clear on what you actually need, become a Figure It Up project to build the right foundations, or turn into a Figure It Ongoing partnership as your community grows. Sometimes all three, in that order.

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